The market of internet casinos is one of the most unexpected in terms of capital growth. Thus, the turnover of global gambling (gaming industry, such as online casinos) in 2023 should be 525 billion dollars. For example, in 2014 the figure was – 450 billion. The growth of 75 billion is more than serious.
Bilderlings tells about innovations in the gaming industry in terms of virtual reality and artificial intelligence.
Casinos I carry with me
If we talk about gembling from the perspective of a variety of innovations “VR / AI”, then earlier Forbes experts in the forecast for 2018 noted the rapidly growing role of artificial intelligence and chat bots in online casinos and iGaming around the world. And here is a clear trend: everything now grows with the development and improvement of various virtual reality applications – VR.
Contributes to everything and the active use of cryptovolves in transactions in the system of online gaming. It is already clear that the online casino will receive more funds in Bitcoin, Litecoin, Ethereum and other cryptov currencies compared to traditional fiat currencies. For example, online casino system Evolution Gaming directly says that those who bet in crypt currencies – roulette, poker, blackjack, virtual slot machines – have a better chance of growth. Express payments in cryptovalues online gives a strong impetus to the gaming industry.
Unambiguously clear trend in the development of cross-platform games. Mobile iconic gambling via smartphones on the rise. And online casinos are increasingly adapting to the ever-changing needs of gamers. More than 50% of the income associated with online gambling now comes from mobile devices.
Now gambling people want to “carry the game” literally always with you – and to place bets at any convenient time and from anywhere – at least from the office, park or home.
Finding Asia in the global gambling world
Europe is the leader in online gaming, with 53% of the world market. This is followed by Asia and the Middle East, about 11% of the total market in North America, 7% – Oceania and Australia. The development of the Asian market of online games is artificially restrained in most countries by state structures. Although the heads of countries admit that the prospects for this market are huge.
The presence of Asia in gaming this year has become more visible. In betting offices, bets from the Chinese middle class prevail: this is more than 400 million people. The number of players from South-East Asian countries, such as India, Japan and Thailand, which are still partially closed to the global gaming industry, is growing. Social and payment network number one in the region – WeChat – is already launching new legal applications for user rates in online casinos.
In the same China allowed the state lottery, sports and mahjong bets (Chinese gambling using dice for four players). Western online casinos are also prohibited there. And if so, the Chinese use proxy gaming (playing online through an intermediary) to bet on Western sites. It is also obvious that the expansion of Western gaming companies in Asian countries is happening with the introduction of new global technical solutions.
Artificial Intelligence tactics
It is worth highlighting three important nuances in artificial intelligence in the development of business of gambling companies.
The first is
Acquisition marketing – attraction marketing. AI-analysis (Artificial intelligence analysis – AI) game patterns of each unique user. It is automatically decided which of the ideas of the online casino will give the best results on involving a new member in the game.
The second one is
Retention Marketing – customer retention marketing where AI is used to attract more new customers by instantly analyzing the expected behavior of the player.
The third
Fraud Management – fraud risk management in AI, which is the latter is very important for security in online casino systems.
In online games, the active use of bots continues. High comfort and user confidence in new AI products and technologies are increasingly blurring the boundaries between online and offline.
Moreover, machine learning is growing every day. The synthesis of functions – AI image recognition and its ability to process data in real time – also improves. Smart user identification, integration of payment solutions with confidential accounts and open user profiles in social networks are the factors that make machine learning more and more confident to give the first roles in the gambling.
More and more online casino operators are paying attention to security in technological solutions in the gambling industry. In 2019, secure login technology will remain the focus of online casino operators. The goal is to allow players to login quickly without having to re-enter their username and password.
Biometric user identity verification solutions by facial scan and fingerprint, which have been successfully tested and implemented today even in the budget line of smartphones, use online casinos: to allow players to quickly access their account in games.
The virtual world merges with the real world
Games with “live dealers” are extremely popular today among online players. This helps players feel like they’re in a real casino. VR Tech virtualization solutions are increasingly being developed – in games with live dealers. American Golden Nugget this year offers online roulette with a dealer in New Jersey – right from the casino room instead of the usual virtual casino studio.
Virtual reality is making huge strides in several areas, including the online gambling sector. Some games and casinos have already been created so that players can use virtual headsets to participate in games. Virtual Reality is the future for the same online casinos.
VR technologies are used in different industries. According to some estimates, by 2020 more than 100 million people will use VR technology to help them make online purchases. Now imagine how important this figure is for an online casino system. Users have the opportunity to fully immerse themselves in the gameplay. Take, for example, the slot Jack and Beanstalk from Netent or It Came From Venus! from Betsoft with its three-dimensional graphics and convenient settings. Software developers already have a lot of games that fit perfectly into the virtual world.
With consoles such as Oculus Rift, HTC Vive and PlayStation, VR Tech is now the norm in the global gaming industry. Samsung Gear or Google Cardboard is a good choice for simple games with less visualization and more movement in space. Offline headsets Oculus Go and Daydream, which premiered in 2018, open the trend to improve standalone headsets that do not require a connection to a PC or smartphone (and they can integrate not only for arcade games or shooters, but also with a gebbling field).
Earn with hours
The latest trend concerns the development of IoT. With all the convenience for players of smartphones and tablet PCs, the gembling industry is looking at other online devices. Virtual reality is one thing, but that’s how to bet through “smart watches” – smart watches? It’s easy! Thus, the British experts of casinositesuk.com believe that this very watch will soon move any other device.
It is predicted that the smart watches industry will reach sales of 19.62 billion dollars by 2020. Analysts from Microgaming said this back in 2015.
So now there are fewer and fewer obstacles in the world of excitement – as they say, if you want to play – and he will immediately satisfy at least an artificial intelligence, even if it is quite real.